Privacy –


and cookie statement

Privacy –
and cookie statement

Here at Orthodontie Museumplein we greatly value the privacy of our website users. To safeguard your privacy in the best ay possible, we maintain a number of core values.

  • Informing
    We want to be clear and transparent about how we process data. We do so via our Privacy Policy.
  • Limitation of data collection
    We pay close attention to ensure that the collection of personal data is limited to the data essential for a properly functioning website and services used by you.
  • No marketing based on personal data
    We never disclose personal data for marketing purposes and will only send you commercial emails after explicit permission.
  • Your data remains with us
    We do not give out your data to third parties, unless it is essential to the services we provide, or when we are legally required to.
  • Security
    We take fitting security measures to protect your personal data and require the same standards from the companies we work with.
  • We respect your lawful rights
    Your privacy is protected by law. We inform you of your rights in this Privacy Policy. In this statement we explain how we exercise our core values and how we protect your right to privacy.

On what grounds do we process your personal data?

We only process your personal data on a lawful basis. For the aforementioned purposes, we process your data based on the following principles.

  • Execution of the agreement
    for the purposes that are aimed at the execution of our services, e.g. for finalizing your registration.
  • Explicit consent
    for the purposes that are directed towards granting access to, and using of the website, placement of cookies, sending out newsletters, or processing your medical records after we received your (explicit) consent to do so.
  • Legitimate interest
    In certain cases, we have a legitimate interest in processing your personal data. Such is the case when we use cookies to improve our services and that have no, or limited impact on your privacy.
  • Legal obligation
    We may have a legal basis for the purposes that are aimed towards the processing of your medical data and the maintenance of your medical records. Additionally we are required by law to store certain data from your web shop order.

Data of persons under 16

Our website and/or service are not intended to collect data about visitors under the age of 16. However, we cannot check if a website visitor is older than 16. We therefore advise parents to be involved in the online activity of their children in order to prevent their data being collected without parental consent. If you believe we have collected personal information about a minor without consent, please contact us.

Distribution to third parties

Your records are explicitly not shared with third parties, with the exception of those parties that are directly involved in the execution of our agreement, or unless we are legally bound to do otherwise. Parties that may be included in the execution of the services requested by you:

  • Hosting parties and our software suppliers
  • Payment service providers and delivery services
  • Your health insurance company

Retention period

Your personal information is never stored for longer than required by the purposes described in this privacy statement and on the website, unless we are required to do so by law.


We make use of cookies on this website. A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you first visit a website. They ensure that the website works properly and that your preferred settings are saved.

The first time you visit our website, we inform you about these cookies and ask you for permission to place them. You can opt out of cookies by changing the cookie settings in your browser. In these settings, you can also delete all the previously stored information.

Use of session cookies

With the help of session cookies we can see the parts and pages that you have visited. That way we can adjust our services to the surfing behavior of our visitors. These cookies are automatically deleted once you close your web browser.

Google analytics

In the case we have activated the tool Google Analytics, as part of the Analytics services, cookies of the American company Google are placed on our website. We use this service to keep track of the behavior of our visitors. This tool is configured privacy-friendly. That is how we don’t allow Google to use the obtained Analytics information for other Google services, have the IP addresses of our visitors pseudonymized, and have entered into a processing agreement with Google.

The information collected by Google is stored and sent to servers in The United States. Google adheres to the principles of the Privacy Shield Framework and is affiliated with the Privacy Shield program of the US Department of Commerce. This means that there is an appropriate level of protection for the processing of any personal data.

Dutch Data Protection Authority

Museumplein Orthodontics would like to point out that you can submit a complaint to the supervisor in the country in which you are located. In The Netherlands, the regulator is called the Dutch Data Protection Authority.


Orthodontics Museumplein
Teniersstraat 2H
1071 DX Amsterdam

Data protection officer

The office manager

What do we use your personal data for?

Depending on the services offered by us on the website, the data collected on our website may be used for the following purposes:

  • Managing your account and profile
    In order to create an account, we require you to fill in some personal information. This includes your email address, self-chosen password, name and address, gender and your date of birth. This data enables you to use certain services on our website. By creating an account, you won’t have to re-enter your data every time you visit the website.
  • Registering and making an appointment
    If you register with us via our website or make an appointment, the information you provide in the form or during the appointment service will only be used to manage your registration and to set the appointment.
  • Anamnesis or (repeat) prescription forms
    If you fill out an anamnesis form via our website or request (repeat) medication, the information you provide on it gives us a general insight into your health, medication use, disorders, and allergies. We handle this information with care and use it to provide you with the right care exclusively.
  • eConsult
    If you use the eConsult, we will treat any information you provide there confidentially. To use this service, you must log onto your personal environment.
  • Ordering via the website
    Data that you provide when placing an order is used to process that order. When necessary to process the order, information is provided to other parties, such as the delivery service.
  • Newsletter
    If you give us permission to send a newsletter, we use your email address and name to send it to you. You can unsubscribe at any time by clicking the unsubscribe link that is included at the bottom of every commercial mailing.
  • Improving our services
    We can use your data to improve our services. We only do if you have provided the data to us with that exact purpose, or if you have given us permission. You can think of your feedback that you sent to us via a complaints form, or the permission you have given us for the use of cookies. We will not process your personal data for any other purposes than the aforementioned, unless you have given us prior permission, or if we must do so by law.

What personal information do we need?

By using the website and the services provided on it, you leave certain personal information behind. We exclusively store and save personal data that is provided by you directly or that is clearly provided to us for the purpose of processing. Depending on the service you use, we may collect the following data via the website:

  • Your contact details (email address, phone number)
  • Your name and address
  • Account information
  • Insurance details (name of insurer, policy number,
  • insurance start date)
  • The name of your health care providers or pharmacy
  • Time of your appointment
  • Payment details and billing address
  • Data concerning your health
  • Citizen service number (BSN)
  • Click and search behavior
  • Device data/pseudonymized IP-address


We take the protection of your data serious and take appropriate measures to prevent abuse, loss, unauthorized access, unwanted disclosure and unauthorized changes. If you find that your data hasn’t been properly protected, or find there are indications of abuse, please contact us.

Third party sites

This privacy statement does not apply to third party websites that are linked to this website. We cannot guarantee that these parties will handle your data with care. We therefore recommend you to read this privacy statement before using this website.

Gebruik van permanente cookies

Met behulp van permanente cookies kunnen wij u herkennen bij een nieuw bezoek op onze website. De website kan daardoor speciaal op uw voorkeuren worden ingesteld. Ook wanneer u toestemming hebt gegeven voor het plaatsen van cookies kunnen wij dit door middel van een cookie onthouden. Hierdoor hoeft u niet steeds uw voorkeuren te herhalen waardoor u dus tijd bespaart en een prettiger gebruik van onze website kunt maken. Permanente cookies kunt u verwijderen via de instellingen van uw browser.

Use of permanent cookies

With the assistance of permanent cookies we can recognize you when visiting our website. That way, the website is adjusted to your preferences. Your authorization to place cookies is stored by means of cookies as well, so that you don’t have to repeat your preferences each time you visit. Saving you time and making your visits more pleasant. You can delete permanent cookies via your browser settings.

Matomo Analytics (Piwik)

In case we have activated the tool Matomo Analytics, (first party) cookies are placed to keep track of visitor statistics. It offers us the possibility to map how visitors are using our website (how long people visit certain pages, what website directed you to our website, and the number of unique visitors). All data stays on our servers and is never shared with other parties.

Changes this privacy and cookie statement

We reserve the right to make changes to this statement. It is advisable to consult this statement regularly so that you are aware of any changes made. 

Consulting, editing, and deleting your data

You have the right to consult, edit, or delete your personal records. You also have the right to withdraw your consent for data processing or to object to processing of your data by Orthodontie Museumplein and you have the right to data transferability. This means that you can request us to send over all your personal data that we have on file, to you or another organization on your behalf.  You can submit a request for access, correction, deletion, and transfer of all your personal data to the contact details below. We will respond to your request as quickly as possible. Please clearly indicate who you are, so that we are certain to edit or delete the right records.


Questions and feedback

We regularly check if we are compliant with this Privacy Policy. If you have any questions about this privacy policy, you can contact us by using the details below.

Vragen en feedback

We controleren regelmatig of we aan dit privacybeleid voldoen. Als u vragen heeft over dit privacybeleid, kunt u contact met ons opnemen door middel van de onderstaande contactgegevens.